Privacy Policy | SME Design Agency

Websitewww.smedesignagency.com

Last Updated19 June 2026

1. Introduction

Ashley Louise Consulting Ltd, trading as SME Design Agency ("SME Design Agency", "we", "our", "us"), is committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains how we collect, use, store, disclose, and protect personal information when you visit www.smedesignagency.com ("Website"), contact us, request information, or engage our services.

We process personal data in accordance with:

UK General Data Protection Regulation (UK GDPR)
Data Protection Act 2018
Privacy and Electronic Communications Regulations (PECR)

By using our Website, you acknowledge that your personal information may be processed as described in this Privacy Policy.

2. Data Controller

For the purposes of UK data protection legislation, the data controller responsible for your personal information is:

Ashley Louise Consulting Ltd
Trading as: SME Design Agency

Company Number: 17147419

Registered Office:
C/O Accrue Accounting
Unit E4 Arena Business Centre
Holyrood Close
Poole
Dorset
United Kingdom
BH17 7FP

Email: dpa@smedesignagency.com

Website: www.smedesignagency.com

3. Information We Collect

Information You Provide Directly

We may collect personal information that you voluntarily provide when:

Completing contact forms;
Requesting a quotation;
Booking a consultation;
Contacting us by email, telephone, or social media;
Becoming a client.

This information may include:

Full name;
Email address;
Telephone number;
Company name;
Business details;
Project requirements;
Communications and correspondence;
Any information you choose to provide.

Information Collected Automatically

When you visit our Website, certain information may be collected automatically, including:

IP address;
Browser type and version;
Device information;
Operating system;
Website usage data;
Pages visited;
Time spent on pages;
Referring websites;
Approximate geographic location;
Click and navigation behaviour.

4. How We Use Your Information

We use personal information to:

Respond to enquiries;
Provide quotations and proposals;
Deliver our services;
Manage client relationships;
Process transactions;
Improve Website functionality and user experience;
Measure Website performance;
Analyse marketing effectiveness;
Detect fraud and security threats;
Comply with legal obligations;
Protect our legal rights.

5. Legal Basis for Processing

Under UK GDPR, we rely on one or more of the following legal bases:

Legitimate Interests

We process personal information where necessary for our legitimate business interests, including:

Operating and improving our Website;
Providing services;
Managing enquiries;
Analysing Website performance;
Preventing fraud and abuse.

Contractual Necessity

Where processing is necessary to:

Provide requested services;
Prepare quotations;
Perform contractual obligations.

Consent

Where required by law, we rely on your consent for:

Marketing communications;
Non-essential cookies;
Analytics tracking;
Advertising tracking technologies.

Legal Obligations

Where processing is necessary to comply with applicable laws and regulations.

6. Marketing Communications

If you enquire about our services or become a client, we may contact you regarding:

Services;
Project opportunities;
Business updates;
Relevant industry information.

Where required by law, marketing communications will only be sent with your consent.

You may opt out of marketing communications at any time by:

Following unsubscribe instructions;
Contacting us directly.

7. Google Services

We use Google technologies on our Website.

Google Analytics

Google Analytics helps us understand how visitors use our Website and improve user experience.

Google Analytics may collect:

Device information;
Browser information;
Website activity;
Traffic sources;
Approximate location information.

Google Ads

We use Google Ads and related services to:

Measure advertising performance;
Track conversions;
Deliver relevant advertisements;
Create remarketing audiences.

Google may process personal information in accordance with its Privacy Policy:

https://policies.google.com/privacy

8. Meta (Facebook) Services

We use Meta technologies including:

Meta Pixel (Facebook Pixel)

Meta Pixel helps us:

Measure advertising performance;
Understand Website activity;
Create custom audiences;
Deliver targeted advertisements.

Meta may collect information including:

Device information;
Browser information;
Website interactions;
Advertising engagement;
Conversion events.

Further information is available at:

https://www.facebook.com/privacy/policy

9. Cookies and Similar Technologies

Our Website uses cookies and similar technologies.

These technologies may be used to:

Ensure Website functionality;
Improve performance;
Analyse visitor behaviour;
Measure advertising effectiveness;
Support remarketing activities.

Detailed information can be found in our Cookie Policy.

Where required by law, non-essential cookies will only be activated after obtaining your consent.

10. Sharing Personal Information

We may share personal information with trusted third parties including:

Website hosting providers;
Email service providers;
CRM systems;
Analytics providers;
Advertising platforms;
Payment processors;
Professional advisers;
Regulatory authorities;
Law enforcement agencies where required.

We do not sell personal information to third parties.

11. International Data Transfers

Some service providers used by SME Design Agency, including Google and Meta, may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure appropriate safeguards are in place, including:

UK International Data Transfer Agreements;
Standard Contractual Clauses;
Adequacy decisions recognised by UK authorities.

12. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy.

Retention periods may vary depending on:

Legal requirements;
Contractual obligations;
Business needs.

Typical retention periods include:

Website enquiries: up to 24 months;
Client records: up to 7 years;
Marketing records: until consent is withdrawn or no longer required;
Analytics data: in accordance with platform settings.

13. Security

We implement appropriate technical and organisational measures designed to protect personal information against:

Unauthorised access;
Loss;
Disclosure;
Misuse;
Alteration;
Destruction.

While we take reasonable precautions, no system can guarantee absolute security.

14. Your Rights

Subject to applicable law, you may have the right to:

Access your personal information;
Correct inaccurate information;
Request deletion of your information;
Restrict processing;
Object to processing;
Request data portability;
Withdraw consent;
Lodge a complaint with a supervisory authority.

To exercise any of these rights, please contact:

dpa@smedesignagency.com

15. Children's Privacy

Our Website and services are intended for business users and individuals aged 18 years or older.

We do not knowingly collect personal information from children under the age of 13.

If we become aware that such information has been collected, we will take reasonable steps to delete it.

16. Complaints

If you have concerns regarding how we handle your personal information, we encourage you to contact us first. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):

Website: https://ico.org.uk

Telephone: 0303 123 1113

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect legal, technical, or business developments.

Any revised version will be published on this page and will take effect immediately upon publication.

The "Last Updated" date at the top of this Privacy Policy indicates when it was most recently reviewed.

18. Contact Information

For any questions regarding this Privacy Policy or our data processing practices, please contact:

Ashley Louise Consulting Ltd
Trading as SME Design Agency

Company Number: 17147419

Registered Office:
C/O Accrue Accounting
Unit E4 Arena Business Centre
Holyrood Close
Poole
Dorset
United Kingdom
BH17 7FP

Email: dpa@smedesignagency.com

Website: www.smedesignagency.com